Avengers: Endgame's Re-Release Was A Huge Disappointment

PT KONTAK PERKASA FUTURES - The Avengers: Endgame re-release was a huge disappointment, and frankly unworthy of Marvel Studios. The culmination of over a decade's worth of blockbuster movies, Avengers: Endgame is one of the biggest events in cinematic history. It's received rave reviews from fans and critics alike, and debuted with an incredible $1.2 billion worldwide.

PT KONTAK PERKASA FUTURES - Marvel Studios took the unprecedented step of re-releasing Avengers: Endgame while it was still in theaters, though with some additional features running after the credits. It had a Stan Lee tribute, an unfinished deleted scene with the Hulk, and a sneak peek at Spider-Man: Far From Home. Die-hard Marvel fans flocked to the theaters for a rewatch, but the general reaction doesn't seem to have been positive.

There's a simple reason for this; the Avengers: Endgame re-release is an unusually cynical move on Marvel's part. The studio is one of the biggest names in Hollywood, and it should be better than this.
The simple truth is that the Avengers: Endgame re-release is all about trying to make a little bit more money in order to take Avatar's crown as the highest-grossing film in history. Of course, in reality this is something of an arbitrary and meaningless target, given that those figures don't account for ticket price inflation (which typically only accounts for domestic prices); if inflation is factored in, the best performing film of all time is Gone With The Wind, at $3.8 billion, and neither Avengers: Endgame nor Avatar come anywhere close to that. There's only one reason to want to pass this arbitrary milestone: hubris. And that's not a good look for Marvel.

Oddly, Disney may well be relieved that Avengers: Endgame doesn't look set to beat Avatar. As a result of the Disney/Fox acquisition, the Avatar franchise also belongs to the House of Mouse. James Cameron is working on sequels, and Disney has a lot riding on their success. They're planning to synergize the release of these sequels with the opening of a wave of "World of Pandora" theme parks. Avatar may have been a phenomenal hit at the time, but its cultural impact was surprisingly muted in the long-run. That means that, when Avatar 2 is due out, Disney will probably want to base their marketing on the continuation of the biggest box office success story of all time (sans ticket price inflation).

Source : screenrant.com